Scrappy Physical Goods | Tortuga
Updated: Mar 20, 2021
GUEST: Fred Perrotta, Co-Founder and CEO of Tortuga, which makes carry-on-sized travel backpacks.
THEME: Scrappy approaches to building physical goods
BIG IDEA: Use constraints to your advantage. Tortuga used its inherent constraints as a fully-remote, bootstrapped company to find efficient ways to identify their customers and build products. Customers care most about carry-on size and durability, so they design their backpacks around those goals. Instead of getting side-tracked by speculation, create an objective scorecard to evaluate your products. FAVORITE QUOTE: “Our mission is to make travel easier and more enjoyable. I feel like the airlines have the opposite mission, whether they want to admit it or not. For us making luggage, we’re a little at their mercy for how they charge people. But it allows us to be the hero, or at least the helper."
To get these deep-dives sent to your inbox every time an episode drops, subscribe to our newsletter, The Trailhead.
A few more reasons to join:
Switchback info: our best content & early-access to products
Quality over quantity: One very good email a month
Restrained: No click tracking, easily unsubscribe