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  • Writer's pictureTy Hitzeman

The Fine Line of Ethical Design | Dot Dot Fire

Updated: May 22, 2021

Dot Dot Fire makes fun educational games for kids and schools in STEM and financial literacy topics. Guest Hilary Lok is the Founder and Chief Designer

THEME: The Fine Line of Ethical Design


For-profit video game designers have to carefully operate between traditional extremes; the traditional tactics of freemium games are too exploitative, yet making boring and free games isn't sustainable. One way DDF has done so is by making their apps relatable rather than addictive. If players can relate with the protagonist's story, they'll be emotionally invested in a much more positive sense than if they were encouraged to mindlessly repeat price-extracting actions (eg using a loot box).


"If people are happy buying a textbook with quality educational content, why shouldn’t that be the same with video games? We’re hoping to change the status quo so that people will recognize that if something is valuable to them and they’re paying for it, then they are the customer and the company is serving them."

If liked this episode, checkout: News Feed Eradicator and Future Ethics

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