GUEST: Peter Huber, creator and main developer of Niagara Launcher, a modern Android home screen optimized for one-✋ access and staying focused.
THEME: Re-thinking the mobile interface
BIG IDEA: Simplicity as a constraint and guiding principle. The commitment to keeping things simple helps all areas of Niagara's efforts:
Roadmap: Eliminating the feature requests that would make the product unnecessarily complicated.
Engineering: Instead of adding code that would necessitate lots of testing (like having toggle buttons), re-thinking how the functionality could be achieved with a more straightforward feature.
Marketing: Using a simple design system to create marketing materials that are on-brand and impressive, yet very straightforward to create (Downloading a free picture and applying a color gradient)
FAVORITE QUOTE: "A launcher has to handle lots of things, but most users will never interact with them. 80% of users only see 20% of features."
If you liked this episode, checkout the one about Siempo, another Android launcher.
Love Campfire? Consider supporting it on Patreon <3
To get these deep-dives sent to your inbox every time an episode drops, subscribe to our newsletter, The Trailhead.
A few more reasons to join:
Switchback info: our best content & early-access to products
Quality over quantity: One very good email a month
Restrained: No click tracking, easily unsubscribe