Startup Diary

Updated: Jun 3

Ongoing summaries about Switchback


2021

May

Refined idea into a reimagined calendar app. Launched the landing page and finished the prototype. Feedback has been positive! This is by far the furthest I've gotten on anything and is the most viable. Now focused on growing audience and getting initial product out there.


Hired a part-time dev to help out.



April

Yes, virtual co-working is a thing. And. My product ideas could be better applied in a different context, namely: building a better system to structure our time. I don't see a comprehensive way to do this; how we organize our time is scattered among calendars, to-do lists, notebooks, and kept in our heads. Despite how frustrating it is to keep pivoting, I think it's the right move.


Creating wireframes in prep for a demo/pitch event next week. Hoping to get some feedback that I can use to eventually (finally!) transition into developing the thing.


Feedback from event and other meetings has been positive! Started with conceptual images and have been converting them into an interactive prototype. Holding off on coding has been a good call so far.


March

Serious doubts about virtual co-working viability after testing an existing app with a few friends the past week. {Sigh}


On second (forty-ith?) thought, there's definitely something there with virtual co-working, just not in the way I initially understood it. {Pfew}


Interviewed EFF's Director on the podcast, which was a dream come true 🥳


February

Got feedback for idea of visualizing presence and making casual convos easier for Microsoft Teams. It's possible and could be useful, but there's some serious holes in the business & adoption model that I haven't found a solution for.


Excited about idea of virtual co-working. Imagined possibilities and started thinking about the core value-prop and features.


January

Left my full-time gig and moved to Bozeman, MT. Feels good to be all-in. Now I just got to figure out how to make money ...


Put our Instagram and Facebook profiles to sleep. Those platforms suck.


2020

November

Scrapped back country map after deeming Gaia GPS good enough.


Got feedback from people about their experiences working from home and using social media. Looking for potential opportunities.


October

Testing viability for a back country map app.


September

Created a podcast logo. Too busy with my boring full-time job.


August

Finalized & shared a client project involving contact syncing.


July

Focusing on the niche of geospatial web apps. Three reasons why: 1) geo data and apps are badass, 2) I already have experience building full-stack, scalable apps, 3) geo applications are on the rise thanks to an increase in data and computing power.


June

Scrapped the audio-reminder hardware idea; couldn't see the potential for a market.


May

Switchback LLC is official! It just 30 minutes took and $50. Tickles me how typically-bureaucratic orgs have a knack for making things very smooth when it involves accepting money.


Testing out viability of audio-reminder hardware to make high-risk activities like rappelling less dangerous.


Made some silly videos sharing my ideas. Trying to put myself out there, not take things too serious at this point.